The Impact Of Rapid Increase Sales Promotion Activities On The Sales Of Soft Drinks In Nigeria

56 pages Chapters 5 ID: MKT0242

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Project Details

DepartmentMarketing
TypeProject
Pages56
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0242

Abstract

ABSTRACTSales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating activities that are not necessary classed as advertising, personal selling. It is considered as special selling efforts and it consist of short term incentives which are designed stimulate buying actions.Chapter one talks of the introduction of the study background of the study, the statement of the study, the objective of the study which to find ou…

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