The Impact Of Marketing Communication On Sale Of Consumer Goods

This research work is establish theoretical and empirical basis that show that impact of marketing communication on the sale of consumer goods and the endurance to effective communication. In the marketing with particular reference to Nigerian the significance, the scope and the limitation of the study. The theoretical review supports applying analysis techniques based on structural equation models to confirm empirically the relationship between marketing communication effort and the dimension of sale of consumer goods. Marketing firms and departments use communication to target specific group…