The Impact Of Social Responsibility On Organisational Image

81 pages Chapters 5 ID: MKT0470

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DepartmentMarketing
TypeProject
Pages81
Chapters5
FormatMS Word & PDF
Reference No.MKT0470

Abstract

(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This study focuses on the impact of social responsibility on organizational image. A case study of Cadbury Nig. Plc. The main objective of the research work was to determine the real impact of social responsibility as a tool for organizational image in other to make profitability and maximize shareholder wealth, to make the interest of shareholders such as owners, employees, customers, community government and society at large. The survey method was used, the size of the entire population is too large for the study but in this study a sample si…

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