Consumer Goods

53 pages Chapters 5 ID: MKT0471

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Project Details

DepartmentMarketing
TypeProject
Pages53
Chapters5
FormatMS Word & PDF
Reference No.MKT0471

Abstract

(A CASE STUDY OF CHI RETAIL FARMS ABSTRACT The aim of this research work is to know the impact of retailing on the marketing of fast moving consumer goods. A field study was used to collect data from the respondent. The first chapter is the introductory chapter containing the introduction, history of chi retail Farmshop, statement of problem, statement of hypotheses, purpose of study, scope of study, limitation of study and definition of terms. The second chapter which is the review of literature that retailing entails, roles of retail business in Nigeria, characteristics of retailer, re…

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