The Impact Of Sales Promotion In A Business Organisation

(A Case Study of Nigeria Bottling Company Plc.) ABSTRACT In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques in attempting to enhance their organization performance. The objective of this project work is to examine the impact of sales promotion in a business organizational with special reference to Nigeria Bottling Company Plc. The method used is survey approach which gives room for primary data-questionnaire wh…