The Impact Of Promotional Mix On Sales Performance

60 pages Chapters 5 ID: MKT0474

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Project Details

DepartmentMarketing
TypeProject
Pages60
Chapters5
MethodologyChi- square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0474

Abstract

(A CASE STUDY OF GULDER BREWED BY NIGERIAN BREWERIES PLC) ABSTRACT The study of Impact of Promotional Mix on Sales performance tried to investigate the sales performance of Gulder a product of Nigeria Breweries Plc and also find out promotional and marketing strategies that is been used in the organization. The method and design of the study adopted the simple random technique in collecting data from the case study. The whole questionnaire administration were filled and returned. The data collection method involved the use of research method and survey method. Data were analysed with the aid…

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Pages60
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