The Significance Of Strategic Marketing Practices To The Effective And Efficient Performance Of

78 pages Chapters 5 ID: MKT0492

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DepartmentMarketing
TypeProject
Pages78
Chapters5
FormatMS Word & PDF
Reference No.MKT0492

Abstract

SMALL AND MEDIUM SCALE ENTERPRISE (SMES) ABSTRACT Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management have been treated and handled with obvious levity, and ineptitude.  This has contributed in no little way, to some of the myriad of problems facing SMEs survival and success in Nigeria.  Aside other external factors, strategic marketing management are a major determining internal factor that greatly affects the performance of SMEs.  To better …

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