Effectiveness Of Trade Exhibitionas A Marketing Tool In Small & Medium Scale Entrepreneurship

83 pages Chapters 5 ID: MKT0515

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DepartmentMarketing
TypeProject
Pages83
Chapters5
FormatMS Word & PDF
Reference No.MKT0515

Abstract

EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP CHAPTER ONE INTRODUCTION 1.0   Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less business motives.  The first trade fairs with international magnitude was held in 1977 and 60 c…

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