Effectiveness Of Trade Exhibition As A Marketing Tool In Small & Medium Scale Entrepreneurship

CHAPTER ONE 1.0   INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less business motives.  The first trade fairs with international magnitude was held in 1977 and 60 countries attended. Over the years companies have come to accept trade exhibition as an effective way of creating awareness a…