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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 70 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MKT0532 |
Abstract
(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Soft Drinks Manufacturing Industries in Nigeria adopt many strategies to enhance the sale of their variously branded products, various sales methods such as branding, heavy promotional efforts in form of sales promotion, personal selling, advertising, public relations and publicity are adopted as strategies to enhance sales efforts. Besides, the effects of mass production and cut-throat competition in soft drinks market in Nigeria have equally called for various strategies to be adopted by…
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Full material
₦ 5,000 $(29)
| Pages | 70 |
| Delivery | Instant, after payment |