Analysis Of Promotion Mix As Tools Of Marketing Communication

. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix.  Many companies recognizes the need to integrate their various marketing communication efforts, such as  media advertising, personal selling, sales promotion public relations, and direct marking to achieved more effective marking communication. The company also develops its integrated marketing mix such as…