The Impact Of Marketing Information System On Sales Performance

61 pages Chapters 5 ID: MKT0563

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Project Details

DepartmentMarketing
TypeProject
Pages61
Chapters5
FormatMS Word & PDF
Reference No.MKT0563

Abstract

OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNAABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research project studies the impact of marketing information system on sales performance of Peugeots Automobile Nigeria (PAN) Limited Kaduna. The study covers five chapters. The problem of the study is to determine the adequacy of the marketing information system on sales performance of Peugeot.  Survey research design was a…

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