Role Of Marketing Information System In Enhancing Sales

ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision making. In order to make key marketing decisions, (MIS) must watch the marketing environment t and provide decision makers with information they should have MIS distributes information to managers in t…