The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective

47 pages Chapters 4 ID: MKT0587

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DepartmentMarketing
TypeProject
Pages47
Chapters4
FormatMS Word & PDF
Reference No.MKT0587

Abstract

(A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organizational objectives. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the question. How much is marketing communication (promotion) appreciated in enhancing the positive outcome o…

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