Marketing Research As A Tool For Increased Profitability

(A CASE STUDY OF NIGERIAN BOTTLING  COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -                      Determination of the extent marketing research can improve product quality. -                      To find out how marketing research can increase profitability. -                      To ascertain the extent to which marketing research effect customer satisfaction. The researcher used structured questionnaire and personal int…