Marketing Research As A Tool For Increased Profitability In Service Industry (a Case Study Of Nicon Insurance Company Plc)

100 pages Chapters 5 ID: MKT0236

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Project Details

DepartmentMarketing
TypeProject
Pages100
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0236

Abstract

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY(A CASE STUDY OF NICON INSURANCE COMPANY PLC) ABSTRACT        This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study.        Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the s…

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