Marketing Research As A Tool For Increased Profitability (a Case Study Of Nigerian Bottling Company Enugu)

ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To ascertain the extent to which marketing research effect customer satisfaction. The researcher used structured questionnaire and personal interviews to elicit responses from members of the WBC.T-test, percentage and mean cluster mean and standard deviation w…