Marketing Research As A Tool For Increased Profitability (a Case Study Of Nigerian Bottling Company Enugu)

ABSTRACTThis project work is meant to examine marketing research as a tool for increased profitability.A case study of Nigerian Bottling Company Enugu.The main objectives of this study include:-Determination of the extent marketing research can improve product quality.-To find out how marketing research can increase profitability.-To ascertain the extent to which marketing research effect customer satisfaction.The researcher used structured questionnaire and personal interviews to elicit responses from members of the WBC.T-test, percentage and mean cluster mean and standard deviation were used…