Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products

(A CASE STUDY OF OMO DETERGENT). ABSTRACT           This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies.  This research project was aimed at the following: a.       to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product. b.       To determine whether the pricing methods of LBN has helped to increase sales of Omo detergent. c.       To determine whether distribution method of LBN has helped to…