The Effect Of After Sales Services On Consumer Patronage

75 pages Chapters 5 ID: MKT0597

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DepartmentMarketing
TypeProject
Pages75
Chapters5
FormatMS Word & PDF
Reference No.MKT0597

Abstract

(A CASE STUDY OF PZ CUSSONS PLC) ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as delivery, maintenance, installations, guarantees and warranty, on consumer patronage. It further seeks to address such questions as how can these functions be implemented? Do these function benefit the consumer prospects? The population of the study was 300, 100 from senior staff and 200 from junior staff and the …

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