The Effect Of After Sales Services On Consumer Patronage (a Case Study Of Pz Cussons Plc)

75 pages Chapters 1-5 ID: MKT0030

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DepartmentMarketing
TypeProject
Pages75
Chapters1-5
MethodologyChi-Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0030

Abstract

THE EFFECT OF AFTER SALES SERVICES ON CONSUMER PATRONAGE(A CASE STUDY OF PZ CUSSONS PLC) ABSTRACTThis study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as delivery, maintenance, installations, guarantees and warranty, on consumer patronage. It further seeks to address such questions as how can these functions be implemented? Do these function benefit the consumer prospects? The population of the study was 30…

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Pages75
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