The Effect Of Advertising On Consumer Reference Patterns For Malt Drinks In Enugu Metropolis

  (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. ·                     To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. ·                     To determine the brand of malt that is more available than the other and the consumer demand for it. ·                     To suggest ways the companies should follow to make better …