The Effect Of Advertising On Consumer Preference Patterns For Malt Drinks In Enugu Metropolis (a Comparative Study Of Guinness Malta And Amsted Malta)

ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. -To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. -To determine the brand of malt that is more available than the other and the consumer demand for it. -To suggest ways the companies should follow to make better progress in bottling their brands and for them to satisfy their customers effectively and to maximize profit. -To achiev…