Consumer Preference For Malta - Guiness, Maltina And Vita - Malt Brands Of Malt Drinks, In Enugu Urban.

CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN.ABSTRACTThis research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban.The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and executives who produces and market Malt drinks.To accomplish these, the researcher generated primary data…