The Impact Of Information Technology (it) In Marketing Of Banking Services

78 pages Chapters 5 ID: MKT0606

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DepartmentMarketing
TypeProject
Pages78
Chapters5
FormatMS Word & PDF
Reference No.MKT0606

Abstract

(A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT         This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of information technology to banking industry.         The extent or influence the present economic situation is having on information technology in banking operation. The overall levels of satisfaction delivered to customers the research instrument used for data collection were mainly questionnaire and oral interviews. The needed data wer…

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