The Contribution Of Marketing Research For New Product Development

74 pages Chapters 5 ID: MKT0632

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DepartmentMarketing
TypeProject
Pages74
Chapters5
FormatMS Word & PDF
Reference No.MKT0632

Abstract

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The research work focused on "the contribution of marketing research for new product development". Discussing fully marketing research and new product development, its definition, importance, different types of marketing research and stages of new product development. The research topic is concerned with the persistent increase of new product failure which faced many organizations of business and left many business in a serious financial loss. The relationship between marketing research and new product development. The effect of mark…

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