Application Of Marketing Concept In Service Industry (a Case Study Of Snow White Lawn Dry And Dry Cleaning Service)

ABSTRACTThis study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services.To carry out he research work some of the find  out the problem faced by the from in marketing their service.-it ascertain the possibility of applying the marketing concept in service marketing.-To recommend efficient and effective ways  of marketing lawn dry and dry cleaning  service.-Four hypothesis were formulated data were sourced using questionnaire. Extensive literature review on past work text books, on the area of study were ca…