The Role Of Product Management In The Marketing Of Banking Service (a Case Study Of First Bank Aba Branch)

66 pages Chapters 5 ID: MKT0673

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Project Details

DepartmentMarketing
TypeProject
Pages66
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0673

Abstract

ABSTRACT This study Examined the role of product management in  the marketing of bank service.  Some of the objectives of this study were.1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank  product leads to increase product quality 3.To offer possible solution and suggestion for addressing such  problem or make recommendation that lead  better customer relationship.4.To determine the effect of product management bank on profitability.Based on these objectives, hy…

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Pages66
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