The Role Of Product Management In The Marketing Of Banking Service (a Case Study Of First Bank Aba Branch)

78 pages ID: MKT1126

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Project Details

DepartmentMarketing
TypeProject
Pages78
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1126

Abstract

ABSTRACT  This study Examined the role of product management in  the marketing of bank service.  Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and  2.To determine, if the management of the bank  product leads to increase product quality  3.To offer possible solution and suggestion for addressing such  problem or make recommendation that lead  better customer relationship. 4.To determine the effect of product management bank on profitability. Based on these objectives, hypothesis were formulated , Data w…

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Pages78
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