Strategies For Introducing A New Product In The Market (a Case Study Of Encristo Phamaceuticals Limited In Enugu)

ABSTRACTThe research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The researcher also looked at how the product is fairing in the market.  Both primary and secondary data were collected to solve the research problem.The population study comprised the consumer and personnel of Encristo Pharmaceutical company limited Neugu.The researcher instrument used for data collection is questionnaires.Tables, frequencies and percent…