Strategies For Introducing A New Product In The Market (a Case Study Of Encristo Phamaceuticals Limited In Umuahia Metropolis).

ABSTRACT  This research work was a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not.  The research also looked at how the project is fairing in the market.  Both primary and secondary data were collected to solve the research problem.  The population study comprised the consumers, distributors, and personal of Encristo Pharmaceutical Company Limited.  The research instruments used for data collection were questionnaire and oral interview.  T…