Factors Influencing Consumer Brand Preference Of Packaged Water Products In Enugu Metropolis (a Case Study Of Aqua Rapha Packaged Water)

ABSTRACTThis research project seeks to examine the assistance of various brands of packed water in Enugu metropolis with a view of establishing what extent consumers preference of one brand of packaged water over the other can be attributed to each of the market factors. To solve the research problem, both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents consist of distributors and consumers of packaged water products. In organizing and presenting data collected tables, frequencies and percen…