Marketing Problems Of Small-scale Indigenous Pharmacultical Manufacturing Companies In Nigeria

120 pages ID: MKT0843

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DepartmentMarketing
TypeProject
Pages120
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0843

Abstract

ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu).The researcher setout with the following objectives. To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out the inadequate capital of the company and how it affects the marketing activities of Encristo Pharmaceutical industry, amongst others. Four hypothesis were formulated.  A review of related literature was also done to expose the …

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Full material

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Pages120
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