Marketing Problems Of Small-scale Indigenous Pharmaceutical Manufacturing Companies In Nigeria. (a Case Study Of Encristo Pharmacultical Industries Nigeria Limited, Enugu).

ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher set out with the following objectives; To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out the capital of the company and how it affects the marketing activities of Encristo Pharmaceutical industry, amongst others. Four hypotheses were formulated.  A review of related literature was also done to expose the researcher to what has been previ…