Fashion Products And Consumer Perception Of Fashion Designing Firms In Anambra State.

AbstractThis study investigated the effect of psychological variables on the purchase of fashion related products using fashion consumers in Anambra and Imo States. A total of 145 respondents were studied. Stated hypotheses were tested using the Ordinary Least Square (OLS) involving the Ordinal Multiple Regression Analysis using Findings revealed among others thatmost respondents have moderate fashion consciousness. That is, they try to moderate their care for fashion products.Fitting was also discovered as the most important factor considered by consumers in the purchase of fashion products: …