The Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products In Anambra State (a Case Study Of Onitsha Metropolis)

83 pages ID: MKT1281

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DepartmentMarketing
TypeProject
Pages83
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1281

Abstract

ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leaders in the marketing of their products. The researcher selected two market from Onitsha metropolis, man market from Onitsha North and Ochanja marmket from Onitsha south to collect information from t…

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