Effect Of Demographic Variables On The Purchase Of Fashion Related Products: A Study Of Students Of Abia State University, Uturu.

71 pages ID: MKT0870

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DepartmentMarketing
TypeProject
Pages71
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0870

Abstract

Abstract.This study assessed the effect of demographic variables on the purchase of fashion related products using students of Abia State University, Uturu as the case study. A total of 100 respondents were investigated using the cross-sectional survey research method of data collection. Data generated werepresented in tables and charts for fast interpretation;analyzed by the use of simple percentages and tested using the Simple Regression Analysis with SPSS version20 applied. The study found out that majority of the students rated their fashion consciousness as very high. Also, it was discove…

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