Effect Of Marketing Strategy On Product Life Cycle ( A Case Study Of Mtn Nigeria )

ABSTRACTMarketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the effect of marketing strategies on a product life cycle is applied by MTN Nigeria Ilorin mobile phone service providers. The objective of the study is to examine the effectiveness of marketing strategy on various stage of product life cycle. The method use…