The Effect Of Product Life Cycle On Organization Sales (a Case Study Of Unilever Nigeria Plc Aba Branch) Abstract

90 pages Chapters 5 ID: MKT0264

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DepartmentMarketing
TypeProject
Pages90
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0264

Abstract

THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES(A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH)ABSTRACT        The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and evaluate the marketing efforts of product life cycle in the cosmetic and detergent industry. In order to critically examine this. Therefore the researcher set out to ascertain the following objectives.Firstly, to fin…

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