Effective Pricing Strategy Of New Products (a Case Study Of Royalux By Hardis And Dromades Limited In Enugu State)

99 pages Chapters 5 ID: MKT0103

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DepartmentMarketing
TypeProject
Pages99
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0103

Abstract

EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS(A CASE STUDY OF ROYALUX BY HARDIS AND DROMADES LIMITED IN ENUGU STATE)ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. -                      To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux.-            …

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Pages99
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