The Role Of Advertising In Motivating Consumer Brand Preference For Beverages In Enugu Metropolis ( A Case Study Of Bournvita Of Cadbury Nigeria Plc).

THE ROLE OF
ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU
METROPOLIS
( A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC).
ABSTRACT

This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised of the staff and consumers of Bournvita product.      …