The Role Of Advertising In Motivating Consumer Brand Preference For Beverages In Nigeria (a Case Study Of Bournvita Of Cadbury Nigeria Plc)

ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised of the staff and consumers of Bournvita product. In organizing and presenting data collected table and percentages were used.  The various hypothesis were tested using the Chi-square. Data analysis and interpretation gave the following findings. 1.Con…