The Impact Of Promotion On Consumer Patronage Of Pharmaceutical Companies (a Case Study Of Gabbey Pharmacy Limited Enugu).

97 pages Chapters 5 ID: MKT0140

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Project Details

DepartmentMarketing
TypeProject
Pages97
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0140

Abstract

ABSTRACT             This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towards the use of their products.             The objective of the study were to find out the following:- 1.  &nbs…

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