The Effective Strategies For Marketing Telephone Services With Particular Focus On Nitel Plc Operations In Enugu Metropolis.

100 pages Chapters 5 ID: MKT0166

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DepartmentMarketing
TypeProject
Pages100
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0166

Abstract

CHAPTER ONE INTRODUCTION1.1              BACKGROUND OF THE STUDYPrior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) telephone exchanges of which 116 (one hundred and sixteen) were magnetic/manual telephone exchange and the remaining 5 (five) were a…

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