The Effective Strategies For Marketing Telephone Services With Particular Focus On Nitel Plc

96 pages ID: MKT1220

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DepartmentMarketing
TypeProject
Pages96
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1220

Abstract

INTRODUCTION 1.1BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) telephone exchanges of which 116 (one hundred and sixteen) were magnetic/manual telephone exchange and the remaining 5 (five) were automatic, located at Lagos Island Ikeja Ebute-Matta, Apapa and Port-Harcourt. The total n…

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