Effective Marketing Strategies For Airlines Operating In Enugu Metropolis (a Case Study Of Executive Airline Services)

97 pages Chapters 5 ID: MKT0188

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Project Details

DepartmentMarketing
TypeProject
Pages97
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0188

Abstract

EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)Abstract This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with some of the following objectives: -•To find out if the customers are satisfied with the quality and availability of EAS.•To identify and evaluate the marketing strategies used by EAS.•To determine whether Airline users are satisfied with the fare charged by Executive Airline Services•To recommend the appr…

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