Effective Marketing Strategies For Airlines Operating In Enugu Metropolis A Case Study Of Executive Airline Services

71 pages ID: MKT1094

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Project Details

DepartmentMarketing
TypeProject
Pages71
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1094

Abstract

ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis.  (A Case Study of Executive Airline Services) was carried out with some of the following objectives:- -To find out if the customers are satisfied with the quality and availability of EAS. -To determine whether airline users are satisfied with the fare charged by executive airline services. -To recommend the appropriate measures aimed at improving the marketing strategies used by executive airline services. Based on the above objectives, the researcher prepared two sets of well stru…

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