A Study On The Role Of Advertising In Tourism Development

73 pages Chapters 1-5 ID: MKT0003

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Project Details

DepartmentMarketing
TypeProject
Pages73
Chapters1-5
MethodologyChi-Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0003

Abstract

A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT  ABSTRACTTourism Boards are established by various government to accrue revenue.  And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer.  And this can be done through any of the promotional mix variables.  This research work is aimed at finding out the role advertising plays in tourism development.Chapter one contains a general discussion of the role advertising plays in tourism development.  It went further to state the problem to be studied and why thi…

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Full material

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Pages73
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