Brand Switching Behaviour Of Consumers In The Hair Care Service

 ABSTRACTThis project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer. Determine the factor or variable that promotes brand switching among hair care service market consumer. Based on the objectives above, four hypothesis were formulated.  The populations of the study were drawn from the consumer (users) of hair care service in Enugu Metropolis.  Top man’s formular me…