An Evaluation Of Product Positioning Strategies For Marketing Indomie Breakfast Noodles

92 pages Chapters 1-5 ID: MKT0016

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Project Details

DepartmentMarketing
TypeProject
Pages92
Chapters1-5
MethodologyChi-Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0016

Abstract

 ABSTRACTThis study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu.   The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives.       In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected.        This sample random sampling technique and chi-square statistical tools was used for this study. From the analysis of the data, it was deduced that the sel…

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Pages92
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